For the first time, Seven Teas decided to participate in the Black Friday, the largest annual shopping event of the year. This occasion served as a chance for Seven to test and learn while continuing to put the brand loudly in the digital retail space. Our primary objective was to use this event as an opportunity to convert new consumers while maintaining loyalists and reactivating former consumers with a good incentive.
I brought this campaign to life by devising a full 360 marketing plan and creative directing a photo/video shoot to create fresh, relevant content that was utilized across multiple channels. Throughout the campaign, we tested various assets and used learnings to optimize performance marketing.