This New Year Campaign is all about engaging with the Seven Teas community and making them feel supported in their New Year health goals every step of the journey. With low sugar and no sugar organic options, we employed lifestyle imagery and engaging copy to effectively communicate that Seven has options for everyone striving to make healthy/healthier choices this year.
To bring this New Year campaign to life, I strategized 360 marketing initiatives across multiple platforms and channels with consistent visual & verbal communication that could speak to broad audiences in a fun and energetic way. Our ultimate goal was to guide the customers’ journey by encouraging good choices and simply helping them to see Seven as healthy hub for clean beverages that can help them reach their goals. To achieve this, we focused on brand awareness and education for each product line. These efforts resulted in increased traffic to both the Seven Teas D2C site and Amazon, supported retail stores, and generated a lift in revenue through approachable, easy-to-shop experiences.