Alo is not just a yoga clothing brand, but a mindful movement inspiring wellness and creating community for people who put passion in all that they do.
My objective was to strategically craft an authentic visual language that resonated with the modern yogi community. In close partnership with the owner and key stakeholders, I helped reposition the Alo yoga brand and redesign its online shopping experience while keeping the brand DNA and core values intact. In addition, I overhauled the brand’s visual identity system and personally developed the iconic Alo brand logo you know today.
