Rooted In Nature

Rooted In Nature Campaign

A whimsical fall campaign promoting the number one kombucha in the world, along with other flavors crafted with root ingredients.The purpose of this campaign was to tell a naturally evolving story:Mother Nature is the world’s greatest healer, so by nourishing your body with Her purest ingredients and deepening your connection to Her–physically and spiritually–you can become healthier, happier version of yourself. Each flavor featured in this campaign is potent with natural properties (unpasteurized raw kombucha + fresh-pressed root ingredients: ginger, beet, turmeric, and carrot) that promote healthy digestion, immunity strength, and improved vitality.


GT's Living Foods


Marketing Strategy + Creative Direction + Art Direction


Highlight the world’s best-selling kombucha flavor, Gingerade, and increase velocity for the full family of roots-centric flavors: HeartBeet, Tantric Turmeric, Living in Gratitude–a limited-edition seasonal offering. This concept was brought to life by immersing the product and talent in stunning natural environments filled with living plants, flowers, and trees that captured the essence of the product, helped sell the Key Messaging, and grounded the campaign with Nature’s powerful beauty.

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