An extension of the Let Your Light Shine campaign, “Find Your Light” reinforces the idea that good health comes from good choices. This animated project brings that message to life in a cinematic and somewhat abstract way, engaging audiences with striking, on-of-a-kind imagery and a bold narrative to evokes an emotional response.
At the onset of the COVID-19 pandemic, we were presented with unique production hurdles and needed a quick creative solution to satisfy our video needs. Taking inspiration from The Wizard of Oz, “Find Your Light” is a 2D animation that reimagines the campaign narrative with visually captivating surrealist storytelling. Ensuring a consistent through line at all consumer touchpoints, we utilized “Find Your Light” assets across a variety of channels: TV (Hulu Ad), web, digital, a series of social assets, and an IG filter. In a nod to our hero campaign visuals, the lead character was designed to resemble the model portraying Golden Pineapple in our lifestyle photography.
