Color Destination is a revolutionary concept that empowers B2B consumers to explore a wide spectrum of colors, fabrics for printing techniques, offering unprecedented flexibility for decorators, startup companies, and private labels. At Bella+Canvas, they strive to offer something for everyone.
I was tasked with developing an omni-channel marketing concept that could perform effectively across all channels. It was essential to introduce novelty and freshness to this campaign while highlighting the brand's DNA without compromising its essence. The campaign was designed to work seamlessly across multiple platforms and channels, effectively reaching a broad audience, and attracting both new and returning customers.