Think Outside The Red Room

Barry’s is different—distinct like each of its studios with inspiring beats, motivating red lights, and strong sense of community. It’s more than a bootcamp; it’s a lifestyle, and it was time to evolve the visual identity of the brand to better reflect that.


Barry's Bootcamp


Creative Direction + Brand & Identity


My objective was to deliver an aspirational yet accessible lifestyle through a seamless in-person and online experience. To achieve this, we re-introduced the brand with new digital content, an enjoyable eCOM platform, and a user-friendly interface for class reservations. During my creative process, I also developed regionally-specific features, as well as foundational elements of the global brand: brand architecture, brand strategy, a visual identity system, and comprehensive guidelines to give Barry’s a fresh facelift.

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