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Flexin' on 'Em

Fitness is not just about working out; it’s a lifestyle. For 21 years, Barry’s has been the leading luxury boutique fitness studio—not by following trends, but by setting them.

Creative Strategy & Direction | Art Direction | Branding & Design

I partnered up with Barry’s to build an awesome global eCom interface, spanning 12 countries worldwide. In addition to looking beautiful, the platform performed as a strategically optimized UX with immersive content to drive sales.

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