An anthemic summer campaign that highlighted bright, tropical flavors to deliver our Key Messaging: true health is a light that lives inside and manifests on the outside when you nurture it with good food choices.
Creative Strategy & Direction | Art Direction | Branding & Design
Develop cohesive visual and verbal communication to bring this campaign to life with strategic, 360 execution that tells a specific seasonal story, while honoring the essence of the overarching brand. This vibrant campaign was largely inspired by the featured flavors: Golden Pineapple, Mystic Mango, GuavaGoddess, Watermelon Wonder, and Unity, which each told their own story with uniquely personified expressions. Bright colors and reflective sun flares were applied to highlight the product and reinforce our Key Messaging through the photography.Strong and focused copy was developed to ensure consistent storytelling, branding, and product benefits messaging.