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H.I.I.T Me Barry's One More Time

This campaign leveraged strong visuals with stunning models that encouraged audiences to face their challenges and become the best version of themselves.

Creative Strategy & Direction | Art Direction | Branding & Design

Barry's and I worked tirelessly to give their community a cross-functional global eCOM experience that coincided with their huge yearly “challenge.” Our mission was to maximize sales by creating genuine, engaging content that offered a powerfully authentic experience.

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