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Be Different

BELLA+CANVAS is unconventional—uniquely embracing the challenge of bringing premium fashion to wholesale, redefining the industry along the way.

Creative Strategy & Direction | Art Direction | Branding & Design

My objective was to challenge the status quo and deliver a seamless experience across all digital and print touch points. My goal was to help Bella+Canvas evolve and re-introduce the brand’s new look with a fresh suite of creative content. Throughout this process, I developed brand architecture, brand strategy, a visual identity system, and comprehensive guidelines for a fully reimagined B2B experience.

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