BELLA+CANVAS is unconventional—uniquely embracing the challenge of bringing premium fashion to wholesale, redefining the industry along the way.
Creative Strategy & Direction | Art Direction | Branding & Design
My objective was to challenge the status quo and deliver a seamless experience across all digital and print touch points. My goal was to help Bella+Canvas evolve and re-introduce the brand’s new look with a fresh suite of creative content. Throughout this process, I developed brand architecture, brand strategy, a visual identity system, and comprehensive guidelines for a fully reimagined B2B experience.