Alo is not just a yoga clothing brand, but a mindful movement inspiring wellness and creating community for people who put passion in all that they do.
Creative Strategy & Direction | Art Direction | Branding & Design
My objective was to strategically craft an authentic visual language that resonated with the modern yogi community. In close partnership with the owner and key stakeholders, I helped reposition the Alo yoga brand and redesign its online shopping experience while keeping the brand DNA and core values intact. In addition, I overhauled the brand’s visual identity system and personally developed the iconic Alo brand logo you know today.