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ALO — Air. Land. Ocean.

Alo is not just a yoga clothing brand, but a mindful movement inspiring wellness and creating community for people who put passion in all that they do.

Creative Strategy & Direction | Art Direction | Branding & Design

My objective was to strategically craft an authentic visual language that resonated with the modern yogi community. In close partnership with the owner and key stakeholders, I helped reposition the Alo yoga brand and redesign its online shopping experience while keeping the brand DNA and core values intact. In addition, I overhauled the brand’s visual identity system and personally developed the iconic Alo brand logo you know today.